Precision Strategies

We’ve won presidential elections, defined global brands, and grown organizations from the ground up. In re-electing President Barack Obama, Stephanie Cutter, Jen O’Malley Dillon, and Teddy Goff pioneered the politics of precision—building and leading an unprecedented campaign to understand, reach, and connect with more Americans than ever before. We built a $1.2 billion start-up in 19 months and created new data-driven tools to reach the right audiences with the right messages—then move them to action. In the years since, we’ve done the same for companies, causes, and campaigns of varying shapes and sizes. When ABC and Univision wanted to start a new entity to capture an emerging millennial audience, we helped them launch Fusion and have helped it grow and innovate. When the Democratic Senatorial Campaign Committee wanted to rethink how midterm organizing is done, we created a model for new state-by-state programs and prioritization of data. When 1776, a global incubator and seed fund, wanted to create a global startup competition, Precision drew up the message, media and digital strategy and launched it. When Americans for Responsible Solutions wanted to take on a state-by-state campaign to persuade gun owners to become advocates for gun safety, we built a research-driven, targeted campaign to reach them. In all of our work, we apply what we’ve learned through decades of experience to your organization’s needs—from strategic planning and message development to digital programs and data-driven measurement.