Sieg, a Bellefonte native and a 1957 Penn State graduate in business administration, will chair the central Pennsylvania segment of the campaign. Before starting the real estate-oriented Sieg Financial Group, he and a partner formed the Federated Home & Mortgage Co. to develop and manage a chain of Holiday Inns in Pennsylvania and three other states, and Toftrees, Pennsylvania's first planned community. Sieg and his wife, Judy, a 1959 graduate in journalism, were supporters of the Campaign for the Library at Penn State and of the campaign for The Bryce Jordan Center. They also created a professorship in The Smeal College of Business Administration and aided the recent expansion efforts of WPSU-Radio. Penn State named Philip Sieg an Alumni Fellow in 1988 and a Distinguished Alumnus in 1993.